‘In considering quality, it is often necessary to turn your thinking upside down and to realize that quality and profit are not mutually exclusive.’ – Shigeru Mizuno
‘The ability to learn faster than your competitors may be the only sustainable competitive advantage.’ – Arie De Geus (Royal Dutch/Shell)
‘In world-class organizations, working to improve quality is not an extracurricular activity. It is a minimum requirement.’ – Chang, Labovitz, and Rosansky
‘Benchmarking means out-maneuvering your competitors.’ – Allan Sayle
How do these quotes apply to our assignment in this unit?
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