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Analyze the competitive advantage of each company
Evaluate the strategies each company uses to create value and gain competitive advantage.
Examine the measurement guidelines each company uses to verify its strategic effectiveness.
Evaluate the effectiveness of the measurement guidelines that each company uses.

Format the paper consistent with APA guidelines. I will need the references and in text citations with the links that you use, please.
Please use the companies Walmart and Apple, Inc. If you can add a picture or some sort of graph that shows the measurements of effectiveness that would be awesome.

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