be sure to review the “Business Plan” Sections below. The next step is to decide if you want to write about an existing company or a new company idea. Be sure to choose one business for the entirety of the paper. The following details below include what should be included in each section of the business plan. In addition, for further research, the Small Business Resources are provided below. Business Plan Sections: Company Description For this section, you should describe what differentiates your business from others, and the markets your business serves. The basic description should include: Company Name, Mission statement, Type of business (retail, manufacturing, service), ownership/legal structure, Unique product or service you will offer etc. Web resource: http://www.sba.gov/content/company-description Market Analysis For this section, you should describe the strengths and weaknesses of each primary competitor: consider sales, quality, distribution, price, production capabilities, reputation, and products/services. Outline how your product or service stacks up in terms of pricing and identify your competitive advantage. Web resource: http://www.sba.gov/content/market-analysis Organization & Management For this section, you should describe the management team: What are the responsibilities and expertise of each manager? What role will they play in managing personnel and resources? For each position, outline the skills and talents that each person posses (or will possess). Create a list of job descriptions for each position on your organizational chart. Briefly outline your hiring and personnel plan. Web resource: http://www.sba.gov/content/organization-management Service or Product Line For this section, you should begin describing your service or product and then include information about the specific benefits of your product or service – from your customers’ perspective. You should also talk about your product or service’s ability to meet consumer needs. In addition, explain the production process: For products, describe the stages of production from inception to completion. For a service company, detail the process of delivering the service to customers. Web resource: http://www.sba.gov/content/service-or-product-line Marketing & Sales For this section, you should define your marketing strategy, include a strategy for building your business (growth strategy), Choices for distribution channels (Channels of distribution strategy), and How are you going to reach your customers (Communication strategy) Web resource: http://www.sba.gov/content/marketing-sales **Please remember to take your time with your final and ensure you are answering all parts of the question.
